Guerrilla Marketing, Dutch Style

I’ve seen this symbol all over the city, never in any particular pattern, and never really leading  anywhere in particular. It was all mysteriously random.

Some very simple research reveals that it’s part of a campaign for Philips, the campaign apparently will include advertisements with crop circles.

It’s a shame then, that the prominent URL should link to Philips standard global site. It’s nearly a successful guerrilla marketing campaign.


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