Honesty in Advertising

The handwritten text reads “Dear Housemates, the handbasin where you wash your hands in, is used by me to piss in.”

And it’s advertising chocolate.

It’s a campaign linked to Sinterklaas, which is coming up on December 5, and it invites you to send a “Tony’s Chocolonely” chocolate letter with an honest poem. This combines two traditions – that of giving chocolate letters (ideally with the first lettter of the recipients name) and that of giving a gift disguised somehow with an accompanying poem. The poem should tease a little.

Ad for chocolate

Ad for chocolate

Apparently if you write brilliant honest poems you could win prizes, but I went to their website and I can’t quite see how I’m going to win anything.

I am going to write poems for my team – I’ve already bought the letters, just not from this company.


2 thoughts on “Honesty in Advertising

  1. Tony’s Chocolonely is a company started by a journalist who wanted to prove it is possible to make chocolate without using slaves, which apparently no other chocolate manufacturer does. We wrote about him a couple of times, back when he was trying to get convicted for buying chocolate (accessory to slavery).

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